Marketing : basic concepts and decisions

Author(s)

• Pride, William M.
• Ferrell, O. C.

Bibliographic Information

Marketing : basic concepts and decisions

William M. Pride, O.C. Ferrell

Houghton Mifflin, c1977

Note

Includes bibliographical references and indexes

Details

• NCID: BA18117282
• ISBN:
  • 039524529X
• LCCN: 76010892
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xix, 594 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing