Marketing in the 80's : changes & challenges

Author(s)

• American Marketing Association. Educators' Conference
• Bagozzi, Richard P.

Bibliographic Information

Marketing in the 80's : changes & challenges

[edited by] Richard P. Bagozzi ... [et al.]

（Proceedings series / American Marketing Association, no. 46）

American Marketing Association, c1980

• : pbk

Note

Papers given at the Educators' Conference to held in Chicago, Aug. 3-6, 1980

Includes bibliographies and indexes

Details

• NCID: BA18124200
• ISBN:
  • 0877571414
• LCCN: 80015934
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xviii, 538 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.1
  • DC : 658.8/00973
• Subject Headings:
  • LCSH : Marketing -- United States -- Congresses
• Parent Bibliography ID:
  • BA01253220