書誌事項

Marketing in the 80's : changes & challenges

[edited by] Richard P. Bagozzi ... [et al.]

(Proceedings series / American Marketing Association, no. 46)

American Marketing Association, c1980

  • : pbk

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注記

Papers given at the Educators' Conference to held in Chicago, Aug. 3-6, 1980

Includes bibliographies and indexes

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