Marketing research : text and cases

Author(s)

• Boyd, Harper W.
• Westfall, Ralph L.
• Stasch, Stanley F.

Bibliographic Information

Marketing research : text and cases

Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch

R. D. Irwin, 1977

4th ed

Note

Includes bibliographical references and index

Details

• NCID: BA18131523
• ISBN:
  • 0256018383
• LCCN: 76028885
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xii, 692 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3
• Subject Headings:
  • LCSH : Marketing research