An annotated bibliography for marketing to an older population

Author(s)

• Balazs, Anne L.
• Schewe, Charles D.
• Spotts, Harlan E.

Bibliographic Information

An annotated bibliography for marketing to an older population

Anne L. Balazs, Charles D. Schewe, Harlan E. Spotts, Jr

（Bibliography series / American Marketing Association）

American Marketing Association, c1989

Details

• NCID: BA1817693X
• ISBN:
  • 087757202X
• LCCN: 89018278
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, IL
• Pages/Volumes: xvii, 69 p:
• Size: 24 cm
• Classification:
  • LCC : Z7164.C81
  • LCC : HF5415.13
  • DC20 : 016.6588/348
• Subject Headings:
  • LCSH : Marketing -- United States -- Management -- Bibliography
  • LCSH : Aged as consumers -- United States -- Bibliography
  • LCSH : Consumer behavior -- United States -- Bibliography
• Parent Bibliography ID:
  • BA07399954