New ideas for successful marketing : proceedings of the 1966 world congress, June 13-15, The Palmer House, Chicago, Illinois

Author(s)

• American Marketing Association
• Wright, John Sherman
• Goldstucker, Jac L.

Bibliographic Information

New ideas for successful marketing : proceedings of the 1966 world congress, June 13-15, The Palmer House, Chicago, Illinois

edited by John S. Wright and Jac L. Goldstucker

American Marketing Association, c1966

Note

Last section has subtitle: Defense space supplement

Includes bibliographical references and index

Details

• NCID: BA18245125
• LCCN: 75331304
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxxii, 786, S-169 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
• Subject Headings:
  • LCSH : Marketing -- Congresses