New ideas for successful marketing : proceedings of the 1966 world congress, June 13-15, The Palmer House, Chicago, Illinois

著者

• American Marketing Association
• Wright, John Sherman
• Goldstucker, Jac L.

書誌事項

New ideas for successful marketing : proceedings of the 1966 world congress, June 13-15, The Palmer House, Chicago, Illinois

edited by John S. Wright and Jac L. Goldstucker

American Marketing Association, c1966

注記

Last section has subtitle: Defense space supplement

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA18245125
• LCCN: 75331304
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: xxxii, 786, S-169 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415
• 件名:
  • LCSH : Marketing -- Congresses