New marketing for social and economic progress and Marketing's contributions to the firm and to the society : 1974 combined proceedings

Author(s)

• American Marketing Association
• Curhan, Ronald C.

Bibliographic Information

New marketing for social and economic progress and Marketing's contributions to the firm and to the society : 1974 combined proceedings

edited by Ronald C. Curhan

（Series / American Marketing Association, no. 36）

American Marketing Association, [1975]

Note

Proceedings of 2 meetings of the American Marketing Association, the 1st held Apr. 15-18, 1974, Montreal and the 2d held Aug. 11-4, 1974, Portland

Includes bibliographical references and index

Details

• NCID: BA18252492
• LCCN: 74033193
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Chicago]
• Pages/Volumes: xxix, 720 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.1
  • DC : 658.8/00973
• Subject Headings:
  • LCSH : Marketing -- United States -- Congresses
  • LCSH : Marketing research -- United States -- Congresses
  • LCSH : Marketing -- Social aspects -- United States -- Congresses
  • LCSH : Marketing -- Management -- Congresses
• Parent Bibliography ID:
  • BA11802460