A new measure of responsibility for marketing : 1968 June conference proceedings, June 17-19, 1968, Philadelphia

著者

• American Marketing Association
• Cox, Keith Kohn
• Enis, Ben M.

書誌事項

A new measure of responsibility for marketing : 1968 June conference proceedings, June 17-19, 1968, Philadelphia

edited by Keith Cox & Ben M. Enis

（Conference proceedings series, no. 27）

American Marketing Association, 1968

• NII書誌ID(NCID): BA1825300X
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: 396 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA18355167