Total global strategy : managing for worldwide competitive advantage
Author(s)
Bibliographic Information
Total global strategy : managing for worldwide competitive advantage
Prentice Hall, c1992
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
The traditional multinational strategy of letting local branches to cater for local needs is no longer appropriate. This book shows how to create a comprehensive and integral global strategy. Using examples from Japan, USA and Europe, the book shows how to analyze and exploit international markets.
by "Nielsen BookData"
