Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium

著者

• Andreasen, Alan R.
• Sudman, Seymour

書誌事項

Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium

edited by Alan R. Andreasen, Seymour Sudman

American Marketing Association, c1976

注記

"The papers in this volume were presented at the ninth Paul D. Converse symposium held at the University of Illinois, May 16-17, 1975."

Bibliography: p. 145-161

詳細情報

• NII書誌ID(NCID): BA18359146
• ISBN:
  • 0877570736
• LCCN: 76003750
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: ix, 161 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415
  • DC : 381
• 件名:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing -- Social aspects -- Congresses
  • LCSH : Diffusion of innovations -- Congresses