Strategic marketing channel management

Author(s)

• Bowersox, Donald J.
• Cooper, M. Bixby

Bibliographic Information

Strategic marketing channel management

Donald J. Bowersox, M. Bixby Cooper

（McGraw-Hill series in marketing）

McGraw-Hill, c1992

Note

Includes bibliographical references (p. 458-459) and index

Details

• NCID: BA18371764
• ISBN:
  • 0070067570
• LCCN: 91035022
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 488 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.129
  • DC20 : 658.8/4
• Subject Headings:
  • LCSH : Marketing channels -- Management
  • LCSH : Business logistics
  • LCSH : Physical distribution of goods
• Parent Bibliography ID:
  • BA0093810X