Planning and problem solving in marketing

Author(s)

• Alderson, Wroe
• Green, Paul E.

Bibliographic Information

Planning and problem solving in marketing

by Wroe Alderson and Paul E. Green

R.D. Irwin, 1964

Note

Includes bibliographies

Details

• NCID: BA18380448
• LCCN: 64021029
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: x, 661 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Decision-making in marketing