Competitive retail marketing : dynamic strategies for winning and keeping customers
著者
書誌事項
Competitive retail marketing : dynamic strategies for winning and keeping customers
（McGraw-Hill marketing for professionals）
McGraw-Hill, c1992
大学図書館所蔵 件 / 全5件
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Marketing directors, marketing managers, and marketing practitioners.
目次
- Part 1 Introduction. Part 2 Key issues in marketing strategy: customer orientation
- planning marketing strategy
- the marketing strategy options. Part 3 Understanding the environment: using market research
- environmental research. Part 4 Fitting the company with its environment: acknowledging strengths and weaknesses
- market positioning
- managing change. Part 5 Key issues in managing retail markets: marketing management
- quality
- retail location strategy
- advertising
- press and public relations
- direct marketing.
「Nielsen BookData」 より
