Relationships between changes in industrial advertising and promotion expenditures and changes in market share

著者

• Farris, Paul

書誌事項

Relationships between changes in industrial advertising and promotion expenditures and changes in market share

by Paul W. Farris & Robert D. Buzzell

（Report / Marketing Science Institute, no. 76-119）

Marketing Science Institute, c1976

詳細情報

• NII書誌ID(NCID): BA1851573X
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge
• ページ数/冊数: v, 26 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951