Risk taking and information handling in consumer behavior

著者

• Cox, Donald F.
• Harvard University. Graduate School of Business Administration

書誌事項

Risk taking and information handling in consumer behavior

edited by Donald F. Cox

Division of Research, Graduate School of Business Administration, Harvard University, 1967

注記

Twenty four papers prepared under a research program conducted during the past 7 years at the Harvard Business School

Bibliography: p. 641-667

詳細情報

• NII書誌ID(NCID): BA1854483X
• LCCN: 67029492
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xiii, 667 p.
• 大きさ: 22 cm
• 分類:
  • LCC : HB801
  • DC : 658.83
• 件名:
  • LCSH : Consumers -- Addresses, essays, lectures
  • LCSH : Consumption (Economics) -- Addresses, essays, lectures