Managing services : marketing, operations, and human resources

書誌事項

Managing services : marketing, operations, and human resources

[compiled by] Christopher H. Lovelock

Prentice Hall, c1992

2nd ed

大学図書館所蔵 件 / 9

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

A blend of conceptual articles and strategic insights, this book provides an integration of marketing, operations and human resources management functions in service businesses. An instructor's manual is also available.

目次

  • The challenge of services
  • understanding services - breaking free from industry tunnel vision
  • designing and delivering services
  • managing capacity and managing demand
  • the search for service quality
  • customer service
  • the human dimension in services management
  • strategy and integration.

「Nielsen BookData」 より

詳細情報

  • NII書誌ID(NCID)
    BA18552146
  • ISBN
    • 0135447011
  • LCCN
    91026857
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Englewood Cliffs, N.J.
  • ページ数/冊数
    xvi, 472 p.
  • 大きさ
    25 cm
  • 分類
  • 件名
ページトップへ