Marketing : basic concepts and decisions

Author(s)

Bibliographic Information

Marketing : basic concepts and decisions

William M. Pride, O.C. Ferrell

Houghton Mifflin, c1985

4th ed

Available at  / 6 libraries

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Note

Includes bibliographical references and indexes

Details

  • NCID
    BA18560676
  • ISBN
    • 0395357098
  • LCCN
    83083389
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston
  • Pages/Volumes
    xxix, 752 p.
  • Size
    26 cm
  • Classification
  • Subject Headings
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