The new media : communication, research, and technology

著者

• Rice, Ronald E.

書誌事項

The new media : communication, research, and technology

Ronald E. Rice ... [et al.] ; foreword by Robert Johansen

Sage Publications, c1984

• pbk.

注記

Bibliography: p. 305-342

Includes index

内容説明・目次

巻冊次

ISBN 9780803922716

内容説明

The New Media seeks to fill several gaps in the growing literature on the uses, impacts, and implications of the new media explosion: between policy and academic research, between practical management texts and abstract speculation about the future of the office, and across communication literature in general. Taking a communication research perspective, The New Media provides state-of-the-art summaries of recent research in a single integrated source, and in accessible language. Anyone seeking a firm foundation for understanding the impact and future uses of the new communication media will benefit from reading this volume. It is both timely and full of insight. A theoretical and academic approach provides valuable insigh

巻冊次

pbk. ISBN 9780803922723

内容説明

The New Media seeks to fill several gaps in the growing literature on the uses, impacts, and implications of the new media explosion: between policy and academic research, between practical management texts and abstract speculation about the future of the office, and across communication literature in general. Taking a communication research perspective, The New Media provides state-of-the-art summaries of recent research in a single integrated source, and in accessible language. Anyone seeking a firm foundation for understanding the impact and future uses of the new communication media will benefit from reading this volume. It is both timely and full of insight. `A theoretical and academic approach provides valuable insights from programme managers, policy-makers, administrators, and evaluators.' -- European Broadcasting Union Review, Vol 36 No 5, September 1985

目次

Part One: New Media Technology and Research Ronald E Rice Development of New Media Research Ronald E Rice New Media Technology: Growth and Integration Ronald E Rice and Frederick Williams Theories Old and New: The Study of New Media Ronald E Rice Issues i

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA18582136
• ISBN:
  • 080392271X
  • 0803922728
• LCCN: 84003287
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Beverly Hills
• ページ数/冊数: 352 p.
• 大きさ: 23 cm
• 分類:
  • LCC : P96.T42
  • DC19 : 001.51
• 件名:
  • LCSH : Mass media -- Technological innovations
  • LCSH : Mass media -- Research