Marketing theory, philosophy of science perspectives

著者

• Bush, Ronald F.
• Hunt, Shelby D.
• Special Conference on Marketing Theory

書誌事項

Marketing theory, philosophy of science perspectives

edited by Ronald F. Bush and Shelby D. Hunt

（Proceedings series / American Marketing Association）

American Marketing Association, c1982

注記

Papers presented at the Third Special Conference on Marketing Theory, held Feb. 7-10, 1982, in San Antonio, Tex

Includes bibliographies and index

詳細情報

• NII書誌ID(NCID): BA18585906
• ISBN:
  • 0877571597
• LCCN: 82006747
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, IL
• ページ数/冊数: xi, 315 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5411
  • DC19 : 658.8/001
• 件名:
  • LCSH : Marketing -- Congresses
• 親書誌ID:
  • BA01253220