Marketing theory, philosophy of science perspectives

Author(s)

• Bush, Ronald F.
• Hunt, Shelby D.
• Special Conference on Marketing Theory

Bibliographic Information

Marketing theory, philosophy of science perspectives

edited by Ronald F. Bush and Shelby D. Hunt

（Proceedings series / American Marketing Association）

American Marketing Association, c1982

Note

Papers presented at the Third Special Conference on Marketing Theory, held Feb. 7-10, 1982, in San Antonio, Tex

Includes bibliographies and index

Details

• NCID: BA18585906
• ISBN:
  • 0877571597
• LCCN: 82006747
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, IL
• Pages/Volumes: xi, 315 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8/001
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220