Proceedings of the 11th Paul D. Converse Symposium

Author(s)

• Paul D. Converse Symposium
• Gardner, David Morgan
• Winter, Frederick W.

Bibliographic Information

Proceedings of the 11th Paul D. Converse Symposium

edited by David M. Gardner and Frederick W. Winter

（Proceedings series / American Marketing Association）

American Marketing Association, c1982

Details

• NCID: BA18601128
• ISBN:
  • 0877571554
• LCCN: 81022920
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, IL
• Pages/Volumes: vii, 123 p.
• Size: 23 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220