Emerging international strategic frontiers : proceedings of the American Marketing Association's International Marketing Conference in Singapore, June 16-18, 1986

Author(s)

• American Marketing Association's International Conference
• Tan, Chin Tiong
• Lazer, William
• Kirpalani, V. H. (Vishnu H.)
• National University of Singapore. School of Management
• American Marketing Association

Bibliographic Information

Emerging international strategic frontiers : proceedings of the American Marketing Association's International Marketing Conference in Singapore, June 16-18, 1986

editors: Chin Tiong Tan, William Lazer, V. H. Kirpalani ; organised by School of Management, National University of Singapore and American Marketing Association

American Marketing Association, c1987

Details

• NCID: BA18603804
• ISBN:
  • 9971621266
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Chicago, Ill.]
• Pages/Volumes: xvi, 336 p.
• Size: 30 cm