Measuring and evaluating sales promotions from the manufacturer and retailer perspectives : a conference summary

著者

• Shoemaker, Robert W.
• Hardy, Kenneth G.
• MacKenzie, Herbert F.
• Marketing Science Institute

書誌事項

Measuring and evaluating sales promotions from the manufacturer and retailer perspectives : a conference summary

by Robert W. Shoemaker, Kenneth G. Hardy and Herbert F. MacKenzie

（Report / Marketing Science Institute, no. 89-102）

Marketing Science Institute, c1989

注記

"January 1989"

• NII書誌ID(NCID): BA18677072
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: und
• 出版地: Cambridge, Mass.
• ページ数/冊数: 44 leaves
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951