1985 AMA educator's proceedings

Author(s)

• Lusch, Robert F.
• American Marketing Association
• American Marketing Association. Educator's Conference

Bibliographic Information

1985 AMA educator's proceedings

[editors] Robert F. Lusch ... [et al.]

（Series / American Marketing Association, no. 51）

American Marketing Association, c1985

• : pbk

Other Title

1985 A.M.A. educators' proceedings

Note

Includes bibliographies and index

Details

• NCID: BA18706523
• ISBN:
  • 0877571783
• LCCN: 85011077
• Country Code: us
• Title Language Code: eng
• Place of Publication: Chicago, IL
• Pages/Volumes: xiv, 403 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA11802460