1986 AMA educator's proceedings

Author(s)

• Shimp, Terence A.
• American Marketing Association
• American Marketing Association. Educator's Conference

Bibliographic Information

1986 AMA educator's proceedings

[editors] Terence A. Shimp ... [et al.]

（Series / American Marketing Association, no. 52）

American Marketing Association, c1986

Other Title

1986 A.M.A. educators' proceedings

Note

Includes bibliographies and index

Details

• NCID: BA18706895
• ISBN:
  • 0877571821
• Country Code: us
• Title Language Code: eng
• Place of Publication: Chicago, IL
• Pages/Volumes: xiii, 416 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA11802460