Communication theories : origins, methods, and uses in the mass media

Author(s)

• Severin, Werner J.
• Tankard, James W.

Bibliographic Information

Communication theories : origins, methods, and uses in the mass media

Werner J. Severin, James W. Tankard, Jr

Longman, c1992

3rd ed

Note

Includes bibliographical references and index

Details

• NCID: BA18754311
• ISBN:
  • 0801304636
• LCCN: 90027477
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 364 p.
• Size: 24 cm
• Classification:
  • LCC : P90
  • DC20 : 302.23
  • NDC7 : 361.5
• Subject Headings:
  • LCSH : Mass media
  • LCSH : Communication