Moving a head [i.e. ahead] with attitude research : [proceedings]

Author(s)

• Attitude Research Conference
• Wind, Yoram
• Greenberg, Marshall G.
• American Marketing Association

Bibliographic Information

Moving a head [i.e. ahead] with attitude research : [proceedings]

edited by Yoram Wind and Marshall G. Greenberg

American Marketing Association, c1977

Other Title

Moving ahead with attitude research

Note

Includes bibliographies

Details

• NCID: BA18833098
• ISBN:
  • 0877570884
• LCCN: 77005548
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: vii, 201 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/34
• Subject Headings:
  • LCSH : Marketing research -- Congresses
  • LCSH : Attitude (Psychology) -- Congresses
  • LCSH : Consumers -- Congresses