Marketing for schools

著者

書誌事項

Marketing for schools

David Pardey

（Kogan Page educational management series）

Kogan Page, 1991

大学図書館所蔵 件 / 全5件

この図書・雑誌をさがす

注記

Includes index

内容説明・目次

内容説明

This volume seeks to explain how marketing affects the way a school operates, as well as being a guide to marketing activities. It attempts to translate the theory of marketing into a practical strategy for schools and colleges to employ in the increasingly competitive education environment.

目次

  • Part 1 Strategic management: strategic management, the marketing dimension
  • market positioning
  • marketing planning. Part 2 Understanding the market: understanding market behaviour
  • segmenting the market
  • marketing information systems. Part 3 Getting the product right: what is the product of education?
  • developing new products
  • the product portfolio. Part 4 Developing a promotional strategy: the medium and the message
  • personal selling and sales promotion
  • corporate image and public relations
  • budgeting for marketing.

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