The Best readings from Business marketing magazine : views from the trenches
著者
書誌事項
The Best readings from Business marketing magazine : views from the trenches
PWS-Kent Pub. Co., c1993
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注記
Includes bibliographical references
内容説明・目次
内容説明
This text is a collection of some of the best articles from Business Marketing magazine, the only publication written exclusively for business-to-business marketing professionals and the most authoritative source of real-world business marketing activities. This book should be of interest to students taking a course in business marketing.
目次
Business marketing framework and strategy. Industrial buyers and the buying process. Marketing research & information management. Forecasting. Product and service marketing strategy. Innovation and new product marketing. Distribution. Pricing. Marketing communications. Sales management.
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