An Assessment of marketing thought & practice : 1982 educators' conference proceedings

Author(s)

• Walker, Bruce J.
• American Marketing Association

Bibliographic Information

An Assessment of marketing thought & practice : 1982 educators' conference proceedings

editors Bruce J. Walker ... [et al.]

（Series / American Marketing Association, no. 48）

American Marketing Association, c1982

Note

Includes bibliographies and indexes

• NCID: BA19329854
• ISBN:
  • 0877571589
• LCCN: 82006693
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, IL
• Pages/Volumes: xiii, 465 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA11802460