Designing messages for development communication : an audience participation-based approach
著者
書誌事項
Designing messages for development communication : an audience participation-based approach
（Communication and human values）
Sage Publications, 1991
- India : hard
- India : pbk.
- U.S. : hard
- U.S. : pbk.
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This accessible and pragmatic handbook focuses on the problems of designing audience responsive messages in the Third World. It takes the media producer step-by-step through an audience research-based methodology to bridge the cultural and informational distance between senders and receivers.
Bella Mody firstly examines the origins and nature of media use in national development over the last thirty years. She then presents guidelines for information collection, ways of presenting the goal of communication and on methods of testing early drafts of the message to ensure that the needs of the target audience have been accurately assessed.
目次
Development Communication
The Invisible Audience
Audience Participation-Based Message Design
The Idea
Audience Participation-Based Message Design
Implementation and Ethics
Designing Messages that Communicate
How to Research the Audience
Audience-Responsive Topics
Audience-Responsive Message Formats
Writing Message Specifications and Objectives
Pretesting Audience Response
Summary
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