The effectiveness of marketing's "R & D" for marketing management : an assessment

著者

• Myers, John G.
• Greyser, Stephen A.
• Massy, William F.

書誌事項

The effectiveness of marketing's "R & D" for marketing management : an assessment

[by] John G. Myers. Stephen A. Greyser & William F. Massy

American Marketing Association, c1979

注記

Reprinted from Journal of Marketing, v. 43, January 1979

詳細情報

• NII書誌ID(NCID): BA19646063
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [Chicago]
• ページ数/冊数: 17-29 p.
• 大きさ: 28 cm