Adaptive behavior in marketing : proceedings of the winter conference, American Marketing Association, Cleveland, Ohio, Dec. 27-29, 1956, held under the auspices of the Committee on the Teaching of Marketing
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Adaptive behavior in marketing : proceedings of the winter conference, American Marketing Association, Cleveland, Ohio, Dec. 27-29, 1956, held under the auspices of the Committee on the Teaching of Marketing
(Proceedings of the conference of the American Marketing Association, v. 1)
World Scholar, 1981
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