Advancing marketing efficiency

Author(s)

• American Marketing Association
• Stockman, Lynn H.

Bibliographic Information

Advancing marketing efficiency

edited by Lynn, H. Stockman

（Proceedings of the conference of the American Marketing Association, v. 4）

World Scholar, 1981

Note

Reprint

Details

• NCID: BA19969018
• Country Code: ja
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Osaka
• Pages/Volumes: xxix, 574 p.
• Size: 23 cm
• Parent Bibliography ID:
  • BA1996636X