Innovation : key to marketing progress : proceedings of the forty-sixth national conference of the American Marketing Association, June 17, 18, 19, 1963, Washington D. C.

Author(s)

• American Marketing Association
• Gomez, Henry

Bibliographic Information

Innovation : key to marketing progress : proceedings of the forty-sixth national conference of the American Marketing Association, June 17, 18, 19, 1963, Washington D. C.

ed. by Henry Gomez

（Proceedings of the conference of the American Marketing Association, v. 12）

World Scholar, 1981

Note

Reprint

• NCID: BA19969947
• Country Code: ja
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Osaka
• Pages/Volumes: xxv, 685 p.
• Size: 23 cm
• Parent Bibliography ID:
  • BA1996636X