Innovation : key to marketing progress : proceedings of the forty-sixth national conference of the American Marketing Association, June 17, 18, 19, 1963, Washington D. C.
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Innovation : key to marketing progress : proceedings of the forty-sixth national conference of the American Marketing Association, June 17, 18, 19, 1963, Washington D. C.
(Proceedings of the conference of the American Marketing Association, v. 12)
World Scholar, 1981
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