The marketing concept in action : proceedings, June 15-17, 1964

Author(s)

• American Marketing Association
• Kaplan, Robert M.

Bibliographic Information

The marketing concept in action : proceedings, June 15-17, 1964

ed. by Robert M. Kaplan

（Proceedings of the conference of the American Marketing Association, v. 13）

World Scholar, 1981

Note

Reprint

Details

• NCID: BA19970979
• Country Code: ja
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Osaka
• Pages/Volumes: xxviii, 942 p.
• Size: 23 cm
• Parent Bibliography ID:
  • BA1996636X