A new measure of responsibility for marketing : 1968 June conference proceedings, June 17-19, 1968, Philadelphia

Author(s)

• American Marketing Association
• Cox, Keith
• Enis, Ben M.

Bibliographic Information

A new measure of responsibility for marketing : 1968 June conference proceedings, June 17-19, 1968, Philadelphia

ed. by Keith Cox and Ben M. Enis

（Proceedings of the conference of the American Marketing Association, v. 20）

World Scholar, 1981

Note

Reprint

Details

• NCID: BA19972001
• Country Code: ja
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Osaka
• Pages/Volumes: 396 p.
• Size: 23 cm
• Parent Bibliography ID:
  • BA1996636X