Marketing and the new science of planning : 1968 fall conference proceedings

Author(s)

• American Marketing Association
• King, Robert L.

Bibliographic Information

Marketing and the new science of planning : 1968 fall conference proceedings

ed. by Robert L. King

（Proceedings of the conference of the American Marketing Association, v. 21）

World Scholar, 1981

Note

Reprint

Details

• NCID: BA19972147
• Country Code: ja
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Osaka
• Pages/Volumes: xx, 615 p.
• Size: 23 cm
• Parent Bibliography ID:
  • BA1996636X