Conceptualizing, measuring, and managing customer-based brand equity

Author(s)

• Keller, Kevin Lane
• Marketing Science Institute

Bibliographic Information

Conceptualizing, measuring, and managing customer-based brand equity

Kevin Lane Keller

（Working paper）（Report / Marketing Science Institute, no. 91-123）

Marketing Science Institute, c1991

Note

Includes bibliographical references

Details

• NCID: BA20003355
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 41 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA1711542X
  • BA07416951