Advertising - creative communication with consumers

Author(s)

• Hepner, Harry Walker

Bibliographic Information

Advertising - creative communication with consumers

Harry Walker Hepner

McGraw-Hill, [c1964]

4th ed., a rev. of Modern advertising, 3rd ed

Other Title

Modern advertising

Note

Previous ed. published as Modern advertising; practices and principles (B56-10211) 1956

Details

• NCID: BA2002286X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 692 p.
• Size: 25 cm
• Classification:
  • DC18 : 659.1