Reputation, image, and impression management
著者
書誌事項
Reputation, image, and impression management
Wiley, c1993
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注記
Includes bibliographical references (p. [271]-285) and indexes
内容説明・目次
内容説明
An examination of the social psychology of reputation, a multidisciplinary study which takes in the fields of business and management studies, communication studies and psychology. The author describes the types of phenomena described in the media or observable in social interaction.
目次
- Historical landmarks and further guidelines
- assumptions and issues
- personality, the self, social identity and social deviation
- group processes
- social networks, communication and influence
- impression management
- politics and reputation
- ethical and legal aspects
- corporate reputation - a general framework
- corporation reputation - empirical studies
- public relations and organizational behaviour
- brand image and consumer behaviour
- serial changes - an investigation
- methodology, quantification and research
- assessment - techniques and issues.
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