Promotional decisions using mathematical models

Author(s)

• Robinson, P. (Patrick)
• Becknell, James C.
• Marketing Science Institute

Bibliographic Information

Promotional decisions using mathematical models

prepared under the direction of Patrick J. Robinson ; contributing authors, James C. Becknell, Jr. ... [et al.]

（Marketing Science Institute. Series of books）

Allyn and Bacon, 1967

Note

Includes bibliographies

Details

• NCID: BA20070895
• LCCN: 67028727
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xvi, 330 p.
• Size: 24 cm
• Classification:
  • LCC : HF5438
  • DC : 658.8/2/0182
• Subject Headings:
  • LCSH : Sales promotion -- Mathematical models
• Parent Bibliography ID:
  • BA07206314