Survey research methods

Author(s)

• Fowler, Floyd J.

Bibliographic Information

Survey research methods

Floyd J. Fowler, Jr.

（Applied social research methods series, v. 1）

Sage Publications, c1993

2nd ed

• : pbk

Note

Includes bibliographical references (p. 149-153) and index

Description and Table of Contents

Description

This new edition of the bestselling Survey Research Methods aims to give those who collect, analyze or read about survey data a sound basis for evaluating data collection procedures. With an emphasis on the importance of minimizing nonsampling errors through good question design, good quality interviewing and high response rates, this book will help readers understand the relationship of the details of data collection to figures and statistics based on the survey. Presenting the most up-to-date methodological knowledge on survey research, the new edition covers: the role of microcomputers in data collection and data entry procedures; the latest research findings on the training and supervision of interviewers; and significant developments in question design and evaluation.

Table of Contents

Introduction Sampling Nonresponse Implementing a Sample Design Methods of Data Collection Designing Questions to be Good Measures Design and Evaluating Survey Questions Survey Interviewing Preparing Survey Data for Analysis Ethical Issues in Survey Research Providing Information About Survey Methods Survey Error in Perspective

by "Nielsen BookData"

Details

• NCID: BA20319086
• ISBN:
  • 0803950489
  • 0803950497
• LCCN: 92021519
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Newbury Park
• Pages/Volumes: x, 156 p.
• Size: 22 cm
• Classification:
  • LCC : HN29
  • DC20 : 300/.72
  • NDC8 : 361.9
• Subject Headings:
  • LCSH : Social surveys
• Parent Bibliography ID:
  • BA00687666