Beyond advertising and publicity : the domain of hybrid messages

Author(s)

• Balasubramanian, Siva K.
• Marketing Science Institute

Bibliographic Information

Beyond advertising and publicity : the domain of hybrid messages

Siva K. Balasubramanian

（Report / Marketing Science Institute, no. 91-131）

Marketing Science Institute, c1991

Note

Bibliography: p. 30-34

Details

• NCID: BA20423485
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridgve, Mass.
• Pages/Volumes: 35 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951