Applying targeted-marketing principles to consumer durables

Author(s)

• Bayus, Barry L.
• Marketing Science Institute

Bibliographic Information

Applying targeted-marketing principles to consumer durables

Barry L. Bayus

（Report / Marketing Science Institute, no. 91-108）

Marketing Science Institute, c1991

Note

Bibliography: p. 20-21

Details

• NCID: BA20425174
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 22 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951