Determining inter-brand substitutability through survey measurement of consumer preference structures

Author(s)

• Bucklin, Randolph E.
• Srinivasan, V.
• Marketing Science Institute

Bibliographic Information

Determining inter-brand substitutability through survey measurement of consumer preference structures

Randolph E. Bucklin, V. Srinivasan

（Report / Marketing Science Institute, no. 91-102）

Marketing Science Institute, c1991

Note

On cover: Technical working paper

Bibliography: p. 29-30

Details

• NCID: BA20426530
• LCCN: 91189134
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 39 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951