Recognizing and measuring brand assets

Author(s)

• Farquhar, Peter H.
• Han, Julia Y.
• 井尻, 雄士 イジリ, ユウジ
• Marketing Science Institute

Bibliographic Information

Recognizing and measuring brand assets

Peter H. Farquhar, Julia Y. Han, Yuji Ijiri

（Report / Marketing Science Institute, no. 91-119）

Marketing Science Institute, c1991

Note

"Working paper"--T.p.

Bibliography: p. 27-28

Details

• NCID: BA20432340
• LCCN: 92101468
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 29 p.
• Size: 29 cm
• Parent Bibliography ID:
  • BA07416951