International marketing management
著者
書誌事項
International marketing management
（The Series in marketing）
Wadsworth, c1993
4th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The coverage in this book aims to enable readers to develop skills to make marketing decisions in the global context. In addition, it briefly discusses concepts from other disciplines, such as finance and accounting. Marketing highlights are included throughout the book, showing examples of international marketing in action and designed to expose the reader to practical applications of the theory.
目次
- Framework of International Marketing: Aspects of International Marketing
- Economic Analysis of Multinational Trade and Business
- The Field of International Business
- International Monetary System
- International Finance and Accounting
- Regional Market Agreements
- Environmental Factors affecting International Marketing
- Economic Environment
- Cultural Environment
- Political Environment
- Legal Environment
- Perspectives of International Markets: International Marketing Research
- Global Market Place
- International Marketing Decisions: Product Policy and Planning
- International Pricing Strategy
- International Channels of Distribution
- International Advertising
- Multinational Sales
- Management and Foreign Sales Promotion
- Export Marketing
- Planning and Control
- Organisation and Control in International Marketing
- Marketing Planning and Strategy for International Business.
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